Thursday, August 19, 2010
Online Video 53 Times More Likely Than Text For First Page Google Ranking
That is what Forrester Research recently found and that is one of the reasons I bring up video in every conversation I have with clients and prospects. Many in the Online space believe that over the next 3 to 5 years video will be more pervasive than text. One of the other major reasons marketers are embracing Online video is that there is not another weapon in the marketing arsenal that cuts across all aspects of the customer life cycle. Video can be used at each and every stage. It helps generate awareness and interest in the early stages. It can be used in promotions and as an influencer in the purchasing stage and finally it can be used to maintain customer loyalty. In addition to all of the above video is the single best medium to engage and delight our target audience--the scientific/analytical world. It is fully measurable and a great way to generate sales leads.