Through numerous conversations over the past couple years I have come to the realization that there are different levels of sophistication in the sales and marketing community when it comes to Google Analytics. This recent blog post by James Constable explains what he calls a "hidden gem" within Google Analytics. Instead of relying on number tables to try to analyze the effectiveness of your campaigns, you can create easy to analyze charts to tell the story. It's true, a picture is worth a thousand words. Constable uses print screens to walk you through the process. His post is a great read for anyone using Google and Google Analytics.
As long as we are on the subject of web analytics, 7 Ways Web Analytics Can Improve Your Marketing is worth a quick read as well.