Friday, March 30, 2007

The start

I guess this is the beginning. I don't happen to be a person who makes New Year's Resolutions, but as the years go by I do try to adopt new disciplines and since I read so many different blogs on a daily basis I have continued to tell myself that I should enter the fray and share the day to day ups and downs of my life in the B2B world of Internet advertising sales ( and various other subjects as well).
I owe Bruce B a big thank you. He has reminded me more than a few times that a blog that focuses on the B2B experience that we live would and should be an interesting read. I also have to thank him for providing the name for this blog. I think it speaks to our day to day existence in corporate America.

A quick word of introduction. I am a sales executive for an Engineering Search Engine. I call on various manufacturers and distributors worldwide and share with them the power of Internet advertising. One of the neat features of our product is that we provide our clients real time information on the prospects who have come through our site and viewed their product/service information or linked to their own website. It really is sort of like big brother in that you know exactly who has been looking at you and exactly what they have been looking at. You would think that most advertisers would trip over themselves to get this kind of information. We service the industrial world however and through this blog readers will see how this is not always the case and in fact i sometimes our product is an amazingly difficult sell. The simplest explanation I can offer is that sometimes people are comfortable just to continue to do what they have always done. It's easier that way.

Along the way we will touch on all kinds of other subjects. Politics, sports, economics, markets, Internet marketing, philosophy, faith and good books are all major interests in my life. Let the fun begin.

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